Mascara specialty
French manufacturer of injection-molded plastic mascara applicators and packaging, with each bristle precisely positioned to create a perfectly controlled gesture, product load and makeup effect. Volume, definition, lengthening or separation: each geometry is designed as a unique sensory experience.
We craft the gesture
Because the mascara gesture is the most intimate in beauty, it deserves engineering to match. SELVA designs and manufactures the components that unlock a mascara’s full performance: patented applicators, formula consulting and custom packaging.
The brush
Proprietary-geometry applicators
We design and manufacture injection-molded plastic applicators engineered for a precise gesture, a defined effect and a unique sensory experience.
The formula
The dialogue between texture and application
A mascara’s performance is born from the balance between the formula and the brush. We support brands in optimizing this duo to unlock the full potential of each applicator.
Packaging
Consistency designed from the outset
From the bottle to the cap, we master the entire mascara packaging to ensure aesthetic consistency, technical precision and a seamless user experience.
SELVA Engineering
French Beauty Tech
High-precision micro-injection, controlled manufacturing in France and the development of patented applicators: every detail is designed to make the product difference.
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Direct point of contact for R&D and purchasing teams
360°
Brush, formula, packaging:
a single point of contact
FR
100% French manufacturing,
in a controlled workshop
IP
Applicator geometries
currently being patented
Master every step to guarantee performance and quality
From product design to mass production, SELVA mobilizes all its expertise to secure every phase of the project. Material selection, injection, decoration, assembly and quality control: every step is mastered to guarantee reliable, aesthetic components perfectly suited to your requirements.
Mascara Ø 16 mm
Compact format ideal for a precision applicator. Fine-fiber brush for a separating and coating mascara effect. 100% leakproof sealed reservoir, with no piston effect thanks to the stem design.
Mascara Ø 20 mm
Large format for spectacular volume and curl. High-density fiber brush, optimized ergonomics. 100% leakproof packaging, recycled raw material, competitive price.
Mascara Shaker
Innovative concept with an integrated agitation system to homogenize the formula with each use. Maintains optimal texture and consistent application performance.
Mini Mascara
Ultra-compact format designed for travel and on-the-go use. Fine-fiber brush adapted to the small format for precise, even application. Leakproof reservoir optimized for controlled dosing despite the reduced volume.
Mascara Ø 16 mm
Compact format ideal for a precision applicator. 100% leakproof sealed reservoir, with no piston effect thanks to the stem design.
Mascara Ø 20 mm
Large format for spectacular volume and curl.
100% leakproof packaging, recycled raw material, competitive price.
Mascara Shaker
Innovative concept with an integrated agitation system to homogenize the formula with each use. Maintains optimal texture and consistent application performance.
Mini Mascara
Ultra-compact format designed for travel and on-the-go use.
Leakproof reservoir optimized for controlled dosing despite the reduced volume.
Master every step to guarantee performance and quality
From product design to mass production, SELVA mobilizes all its expertise to secure every phase of the project. Material selection, injection, decoration, assembly and quality control: every step is mastered to guarantee reliable, aesthetic components perfectly suited to your requirements.
150M
Units produced and validated under real-life conditions at our customers’ sites.
Maximum control
Exclusive wiper
It ensures precise, consistent dosing for perfectly controlled application.
Patented stem design
Zero piston effect
The stem geometry completely eliminates the piston effect: no air intake and a formula preserved until the last use.
100% recyclable
100% leakproof
Hermetic packaging designed to protect the formula. Compatible with recycled materials, in line with CSR requirements.
Production ready to launch
Modern & automated machine park
6,000 m² site operational and sized for mass production. No installation lead time: immediate production after validation.
Short lead time
Less than 4 weeks
From confirmed order to delivery: less than 4 weeks. Close proximity between Paris and Val d’Europe for responsive logistics.
Turning an idea into a high-performance applicator
We support brands from the earliest development phases to create differentiating solutions.
Our key steps
01 – Needs and product positioning analysis
02 – Technical co-design of the brush
03 – Rapid prototyping
04 – Application testing and validation
05 – Injection industrialization
Our innovation focus areas
- New brush geometries
- Optimizing product pickup
- Improving user comfort
- Reducing product consumption
- Integrating more responsible materials
Reinventing the mascara applicator with more responsible materials
At SELVA, sustainability is built in from the choice of materials. We develop solutions that combine application performance, traceability and reduced environmental impact, without compromising on quality or the product experience.
Circular economy
Certified recycled resins
Our formulations incorporate recycled PP and PET resins, including certified food-grade grades, ensuring regulatory compliance, safe use
and full traceability.
Traceability & Certification
Compliance & CSR reporting
Each recycled material integrated is documented and traceable. We provide all the necessary certificates to support your CSR initiatives, audits and brand certifications.
Injection-molded material based on plant-based chemistry
Rilsan® - High-performance polymer 100% bio-based
- 100% plant-based chemistry, with no food crops
The material is based on a plant resource that does not compete with food crops, with no impact on food sovereignty. - Grown in semi-arid areas, drought-resistant
Rilsan comes from a naturally resilient plant, requiring very little water, GMO-free and with no deforestation. - Significantly reduced carbon footprint
Its production uses less fossil energy and generates less CO₂ than most equivalent technical polymers.
Solutions tailored to industry requirements
We put our plastic injection expertise at the service of industrial applications requiring precision, reliability and performance.
- Development of technical components
- Optimization of existing parts
- Design of custom solutions
- Medium- and large-scale production
Ready to launch your project?